We cut the nonsense and pulled the stuff you’ll actually be glad you grabbed: clothes, gear, and everyday upgrades built to last. The post 40 Prime Day Finds that are ACTUALLY DEALS appeared first on Primer.

The first announcement since Amazon took over the franchise. The post Next Bond film to be Directed by Same Guy Who Did Sicario, Blade Runner 2049, and Dune appeared first on Primer.

Serious swelter demands a smart style strategy The post The Getup: Heat Wave appeared first on Primer.

Half the guests will be overheating, half will look underdressed. You don’t have to be either. The post What I Would Wear to a Wedding This Summer: 5 Examples appeared first on Primer.

Vacation ready. The post Quick summer picks: 50% off right now at J.Crew & Gap appeared first on Primer.

You’re making it harder on yourself. The post Why Your Closet Feels Full But You Still Have Nothing to Wear appeared first on Primer.

A quick sit-rep. The post Halfway Through the Year. This Is the Pivot Point appeared first on Primer.

There’s a difference between showing up… and being present.Modern life rewards the loud, the flashy, the constantly online.But real men — the ones who make a woman freeze mid-sentence or a room turn quiet — they’ve mastered something else: presence. This isn’t…

The kind of gifts that make sense. Useful. Built right. Chosen with the same care he brings to everything he does. The post 16 Father’s Day Gift Ideas He (or You) Will Love appeared first on Primer.

The verdict. The post These $17 Sunglasses Surprised Me appeared first on Primer.